Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

AMD Chief Communications Officer Carolyn Guss

Why AMD Hiring Carolyn Guss as Chief Communications Officer Secures Their Upward Trajectory in the Enterprise AI Era

In the high-stakes theater of enterprise technology, the roles of Chief Marketing Officer (CMO) and Chief Communications Officer (CCO) are frequently, and mistakenly, conflated. When a technology company attempts to merge these functions under a single executive umbrella, the resulting

Why AMD Hiring Carolyn Guss as Chief Communications Officer Secures Their Upward Trajectory in the Enterprise AI Era Read More »

China deep sea underwater data center

China Activating the First Commercial Underwater Data Center Redefines Global Computing Strategy

In the technology sector, we spend an inordinate amount of time discussing the silicon—the massive GPUs, neural processing units, and sophisticated software stacks driving the next computing revolution. We dissect clock speeds, logic gates, and the nuanced distinction between true

China Activating the First Commercial Underwater Data Center Redefines Global Computing Strategy Read More »

2026 HP Threat Insights Report HP Wolf Security image generated by Artlist.io

Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise

We are witnessing a fundamental pivot in how cybercriminals operate, moving away from brute-force technological intrusions toward sophisticated psychological manipulation and systemic camouflage. For years, the cybersecurity industry focused heavily on building higher walls to stop attackers from breaking into

Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise Read More »

AMD Ryzen AI Halo image generated by Artlist.io

AMD Unleashes The Ryzen AI Halo Platform And Max PRO Processors To Revolutionize Local Agentic AI Development

AMD is aggressively reshaping local AI development with massive memory capabilities in its new Ryzen AI Halo platform and Max PRO processors, leaving competitors scrambling to match this raw power. Here in my home office in the high desert of

AMD Unleashes The Ryzen AI Halo Platform And Max PRO Processors To Revolutionize Local Agentic AI Development Read More »

Intel 18A Andy Grove Images generated by Artlist.io

Intel’s 18A Redemption and Why the Analysts Are Finally Catching Up to the AI PC Reality and What Grove Would Do to Finish the Fight

The technology industry has a short memory, but the markets are starting to remember why Intel was once the undisputed king of the hill. For the last few years, the narrative surrounding Intel was one of managed decline—a titan struggling

Intel’s 18A Redemption and Why the Analysts Are Finally Catching Up to the AI PC Reality and What Grove Would Do to Finish the Fight Read More »

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